Purpose
To protect margin, brand value, and long-term sustainability.
MAP, RRP & Price Integrity Policy
We prioritise brands that actively maintain price integrity across all sales channels.
Our Expectations
- Consistent RRP across channels
- MAP (Minimum Advertised Pricing) where applicable
- No uncontrolled discounting
- No undercutting via direct-to-consumer channels
Why This Matters
Uncontrolled pricing:
- Erodes brand value
- Destroys retailer confidence
- Forces price-driven competition
- Makes marketing investment unsustainable
Breaches
If pricing integrity is compromised:
- Products may be paused or removed
- Marketing support may cease
- The partnership may be reviewed or terminated
No products in the cart.