Vendor & Supplier Requirements

Working With Us

We work with a growing number of Australian and international brands across our eCommerce and installation channels. As our online business continues to scale, we are selective about the suppliers we partner with to ensure long-term, sustainable growth for both parties.

This page outlines our commercial requirements, pricing expectations, and onboarding process for vendors and suppliers.

Minimum Commercial Requirements

To ensure a partnership is commercially viable, we require the following as a baseline:

✅ Minimum 30–35% Gross Margin Required

To be commercially viable, suppliers must provide pricing that delivers a minimum target gross margin of 30–35%, calculated from the current live market RRP.

This margin is required to support:

Paid advertising and demand generation
SEO, content creation, and product optimisation
Platform, payment, and operational costs
Customer service, warranty handling, and support

Partnerships that cannot support this margin range are unlikely to proceed.

Margin Floor & Viability Threshold

While our target margin is 30–35%, we may consider products down to an absolute minimum of 25% gross margin in limited cases.

Products below this level are not commercially viable and will not be reviewed further.

Pricing Integrity & Market Reality

Margins must be calculated from the actual live market selling price, not:

Inflated or “recommended” RRPs
Historical RRPs no longer reflected in the market
Internal or distributor-only pricing references

If a product’s “trade price” is equal to—or higher than—its prevailing online selling price, it is not viable for us to stock or promote.

Margin Calculator (Supplier Acknowledgement Required)

All suppliers must review and agree to the following margin calculation before submitting an application.

Gross Margin Formula

Gross Margin (%) = (Live Market RRP – Your Supplied Price) ÷ Live Market RRP × 100

Example

Item	Amount
Live Market RRP	$2,000
Your Supplied Price	$1,300
Gross Margin	35% ✅

| Live Market RRP | $2,000 |
| Your Supplied Price | $1,600 |
| Gross Margin | 20% ❌ |

Only pricing that results in 30–35% gross margin will be prioritised for approval.

Important Notes on “Trade Pricing”

Standard trade pricing is not sufficient for our business model.

We require true wholesale pricing that reflects:

Marketing investment
Brand promotion
Ongoing commercial partnership

If your trade price aligns with common online retail pricing, we will not proceed.

Pricing Expectations (Non-Negotiable)

To avoid misunderstandings, the following must apply:

Pricing must be better than standard trade
Margin calculations must be based on:
- Live market pricing
- Major online retailers
- Current advertised RRP (not historical or “recommended” RRPs)
Products already heavily discounted online without margin protection are unlikely to be accepted

If pricing does not meet these criteria, we will not proceed.

What We Offer Vendors

For approved suppliers, we provide genuine value beyond listing a product:

Paid advertising (Google Shopping, Performance Max, Meta)
SEO-optimised category and product pages
Professional product content and imagery
Brand exposure through a high-traffic store
Optional in-house installation & technical support (where applicable)
Long-term growth focus, not short-term price racing

We only invest this level of effort into brands that are commercially aligned.

Vendor Onboarding Process

Vendor Application – Submit representative pricing via our application form.
Commercial Review – Pricing is reviewed against live market and margin requirements
Approval – Applications that align proceed further.
Onboarding & Launch – Additional details are requested if approved.

If pricing does not meet requirements at Step 1, the process stops there.

View our Vendor Onboarding Process Page>>

Who We Partner With

Best Fit Partners

Brands with pricing discipline
Suppliers supporting MAP / RRP integrity
Vendors focused on sustainable growth

Not a Fit

Suppliers offering trade-at-retail pricing
Brands competing purely on price
Vendors unwilling to protect margin structure

How to Apply

All vendor enquiries are assessed via our Vendor Application form.

Please review our Vendor & Supplier Requirements, then submit the application with representative pricing details.
Only applications that meet our commercial requirements will be progressed to the next stage.

*We do not review catalogues or pricing sent via email prior to application.