About the Partnership
Is this a marketplace or vendor account?
No. Approved products are sold through our online store at 4x4offroad.au. We manage product listings, merchandising, checkout and customer support. You do not receive a vendor profile or self-service seller dashboard.
Stockholding, packing, shipping and supplier support responsibilities are agreed before launch.
Why is there a partnership fee?
Preparing and promoting a brand requires work beyond publishing product listings. The partnership fee covers the agreed onboarding and 12-month promotional program, including the store placements, email features, organic social content and other inclusions in your chosen package.
Does the fee replace your wholesale margin requirements?
No. Partnership fees and wholesale terms are separate. Our target product gross margin is 30–35%, with limited consideration down to an absolute minimum of 25%. Products below that floor will not proceed.
Paying a partnership fee does not make an otherwise unviable product acceptable or guarantee approval.
Read Our Wholesale Pricing & Margin Requirements
What packages are available?
- Launch — $5,000: up to 5 approved sellable SKUs.
- Growth — $10,000: up to 10 approved sellable SKUs.
- Premier — $15,000: up to 20 approved sellable SKUs.
All amounts are AUD. Applicable GST is confirmed in your proposal. Each package includes a different promotional scope. Individual sellable variations count as separate SKUs. Additional products or complex onboarding requirements are quoted separately.
Compare the Full Partnership Inclusions
Can you help us choose a package?
Yes. Select “Help me choose” when applying. We assess your proposed range, demand, commercial terms and promotional requirements before recommending a suitable scope.
Advertising and Promotion
Which packages include Google and Meta advertising?
Growth and Premier include Google and Meta product catalogue advertising within the agreed scope. Meta includes Facebook and Instagram placements. Launch does not include paid advertising. It includes store placements, buyer newsletter features and organic social features.
Will our brand receive its own advertising campaign?
Not automatically. Approved products may be promoted through Winners campaigns, full-catalogue campaigns or brand-specific catalogue campaigns. We select and optimise the structure according to product suitability, demand, availability and performance. Campaign scope, timing and the applicable media commitment are agreed before payment. Platform-wide advertising spend is not a per-brand allocation.
Can we place restrictions on advertising?
You must disclose restrictions during the application process, including those affecting catalogue feeds, Google Shopping, Performance Max, Meta ads, brand keywords, imagery and landing pages. We assess whether the proposed marketing approach remains effective. If restrictions prevent effective promotion, we will not proceed.
Advertising permission is part of the approval assessment; it does not add paid campaigns to the Launch package.
What is the difference between a product listing and a promotional placement?
- A product listing is the page where customers view and purchase an individual product.
- A promotional placement is a separate advertising space, such as a top catalogue banner, an in-grid promotional tile or a bottom catalogue banner.
Launch includes access to 2 agreed placement types, Growth includes 3, and Premier includes all available types, subject to the agreed scope and schedule.
Are placements permanent or exclusive?
No. Placements participate in scheduled rotations on relevant pages. Access does not mean permanent display, exclusive positioning or every placement running at once. Any exclusivity would require a separate written agreement.
What does monthly email promotion include?
Every package includes one feature per month within a buyer newsletter, alongside other brands. The feature may introduce your brand, highlight selected products or support an agreed promotion.
Our email community includes more than 15,000 buyers, as reported by 4X4OFFROAD in November 2026. Campaigns are sent to relevant segments, rather than necessarily to the entire list.
What is a dedicated brand email?
A dedicated brand email focuses exclusively on your brand and selected products.
Premier includes four dedicated brand emails per year—one per quarter—in addition to its monthly newsletter features.
Launch and Growth do not include dedicated brand emails.
Do we receive access to your customer email list?
No. We create and manage the campaigns. Subscriber contact details remain private and are not supplied to partner brands.
Do organic social features include paid advertising?
No. Organic social features are posts or other agreed content published through our social channels.
They are separate from paid Meta catalogue campaigns. The content formats, channels and scheduling are agreed within your promotional plan.
Are sales or a fixed level of exposure guaranteed?
No. We commit to the agreed work and promotional activity.
Sales, rankings, fixed impressions, clicks and future audience growth are not guaranteed. Results depend on factors including demand, pricing, product suitability, availability and customer response.
Supply, Fulfilment and Payment
Can 4X4OFFROAD hold stock and ship orders?
Yes, where agreed. We can hold stock, pack orders and arrange shipping. We may also use supplier dropshipping, consignment or a combination of arrangements. The model depends on the brand, product demand and commercial terms.
Do you accept dropshipping suppliers?
Yes, provided pricing, stock information, dispatch standards and support arrangements meet our requirements. We agree responsibilities for fulfilment, tracking, freight, returns and warranty support before launch.
Can we supply products on consignment?
Yes, consignment can be considered. Stock ownership, reconciliation, settlement timing, returns and the handling of unsold stock must be agreed before products are supplied. Consignment does not replace the partnership fee or our commercial viability requirements.
Can we offer end-of-month terms or Capricorn?
Yes. You can propose upfront payment, account terms, end-of-month settlement, consignment settlement or Capricorn where available. Acceptance is subject to agreement. Product payment terms do not automatically apply to the partnership fee.
How can we provide stock availability updates?
We can assess stock information supplied through:
- A live feed or API.
- A scheduled file or spreadsheet.
- A wholesale backend or supplier portal.
- A trade website.
- An agreed manual update process.
Explain the update frequency and access arrangements in your application. Do not include passwords.
Who handles customer service and warranty enquiries?
We manage the customer-facing retail experience and customer support.
Suppliers must provide the agreed technical assistance, warranty assessment, replacement or repair support needed to resolve product issues. Responsibilities and associated costs are confirmed before launch.
Do you offer installation services?
Installation and technical support may be available for suitable products, subject to a separately agreed scope. These services are not automatically included in a partnership package and do not replace wholesale margin requirements.
Pricing and Ongoing Requirements
Do you accept standard trade pricing?
Only where the actual supply price supports our wholesale margin and commercial requirements. A “trade” label alone is not sufficient. We assess realistic current market selling prices, compulsory charges and the cost of selling and supporting the product.
Do you follow RRP?
We consider genuine, current RRP alongside market conditions and supply costs. 4X4OFFROAD independently determines its retail and advertised prices. An inflated or outdated RRP does not establish commercial viability.
Do you price match other retailers?
We may consider price matching where commercially viable. It is not an automatic commitment.
Our margin must be supported by suitable wholesale terms. We do not require suppliers to prevent other retailers from discounting.
What happens if market prices fall?
We review the affected products and may request revised supply terms, adjust the selected range or review promotional activity in accordance with the agreement. Suppliers should advise us promptly of price changes, promotions and other developments affecting commercial viability.
Can you help build demand for a new product?
We can assess products that need awareness and demand developed, alongside ranges with established sales. Approval depends on product suitability, pricing, advertising permissions and the work required. A partnership provides agreed promotional activity; it does not guarantee demand or sales.
Applying and Getting Started
Do we need to send our entire catalogue first?
No. Start with the application and representative product pricing.
Please apply before emailing full catalogues or price lists. We request additional information if your application progresses.
Does applying commit us to payment?
No. Products, supply terms, package scope and fees must be reviewed and agreed before onboarding.
How long does onboarding take?
Timing depends on the selected range, product data quality, stock readiness, required approvals and campaign scheduling. We confirm the proposed schedule once the scope and requirements are understood.
What happens after the first 12 months?
We review the range and promotional program together. Renewal is quoted separately. The original fee does not provide lifetime promotion. Ongoing product listings and supply arrangements follow the commercial agreement.
How do we apply?
Complete the application with your business details, representative pricing, supply arrangements and advertising permissions.
Apply for a Brand Partnership >>
For questions about an application, contact sales@4x4offroad.au.
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