Brand Partner Marketing & Promotion

More Than a Product Listing

Our Brand Partner program combines product onboarding with 12 months of agreed promotion through 4X4OFFROAD. We prepare your selected range for sale through 4x4offroad.au and support it with the store placements, email features, social content and catalogue advertising included in your package.

The partnership fee covers the agreed onboarding and promotional work. Wholesale pricing, product purchases and retail margin requirements remain separate.

Choose Your Partnership

Each package provides a defined scope for your first 12 months. All fees below are in AUD, with applicable GST confirmed in your proposal.

Launch Partner — $5,000

A focused introduction for brands establishing a selected range in our store.

Up to 5 approved sellable SKUs.
Access to 2 agreed on-site promotional placement types.
12 buyer newsletter features — one per month alongside other brands.
4 organic social features over the year.
A named support contact.
Quarterly performance summary.

Google and Meta paid advertising is not included in Launch.

Growth Partner — $10,000

A broader promotional program combining store visibility with paid catalogue advertising.

Up to 10 approved sellable SKUs.
Access to 3 agreed on-site promotional placement types.
12 buyer newsletter features — one per month alongside other brands.
12 organic social features over the year.
Google and Meta product catalogue advertising within the agreed scope.
A named support contact.
Quarterly performance review.

Premier Partner — $15,000

Our highest partnership tier, with broader placement access, dedicated brand emails and more frequent reviews.

Up to 20 approved sellable SKUs.
Access to all available on-site promotional placement types.
12 buyer newsletter features — one per month alongside other brands.
4 dedicated brand emails — one per quarter.
24 organic social features over the year.
Google and Meta product catalogue advertising within the agreed scope.
A named support contact.
Monthly performance review.

SKU limits count individual sellable products and variations. Additional products, complex kits and substantial data preparation require a separate quote.

Compare Brand Partnership Packages

Product Listings and Promotional Placements

Product listings are the individual pages where customers view product information, select options and purchase through our checkout. Promotional placements are separate advertising spaces that bring attention to your brand or selected products while customers browse the store.

Available placement types include:

Top catalogue banners: promotional banners above the catalogue’s category navigation.
In-grid promotional tiles: advertising displayed within the product browsing area.
Bottom catalogue banners: promotional banners towards the end of the catalogue.

Placements run on relevant shop and category pages through agreed rotations.

Access does not mean permanent display, exclusive positioning or every placement running simultaneously. We confirm placement types, locations, rotation arrangements and timing before payment.

Google and Meta Catalogue Advertising

Growth and Premier include product catalogue advertising through Google and Meta, within the agreed campaign scope.

Approved products may be promoted through:

Winners campaigns.
Full-catalogue campaigns.
Brand-specific catalogue campaigns.

4X4OFFROAD selects and optimises the campaign structure according to product suitability, demand, stock availability and performance.

A dedicated brand campaign is not automatically included. Products may participate in campaigns alongside other brands, and the structure may change as we optimise.

We fund and manage advertising within the agreed scope. Our platform-wide advertising spend is not a per-brand allocation. Campaign timing and the applicable media commitment are confirmed before payment. Catalogue inclusion does not guarantee equal spend across products, fixed impressions, clicks or sales. Delivery also depends on product data, stock availability and advertising platform eligibility.

Promotion to Our Buyer Email Community

Our email community includes more than 15,000 buyers and is growing, as reported by 4X4OFFROAD in November 2026.

These are customers with an existing purchase relationship with our store.

Monthly Buyer Newsletter Features

Every package includes one feature per month within a buyer newsletter, alongside other brands.

A feature may introduce your brand, highlight selected products or support an agreed promotional offer. We plan the content and send it to relevant audience segments.

Dedicated Brand Emails

Premier includes four dedicated brand emails per year, scheduled as one per quarter. These emails focus exclusively on your brand and selected products, providing more space to explain the range, its applications and the reasons customers may consider it.

Email promotion does not provide access to subscriber contact details. We manage all sends and keep customer data private.

Not every campaign is sent to the entire list. Audience selection, delivery, engagement and sales vary.

Organic Social Features

Organic social features introduce your brand or products through our social channels. Content may highlight product benefits, practical applications, range availability or an agreed promotion. Formats, channels and scheduling are confirmed within the promotional plan.

Organic social features are separate from paid Meta catalogue advertising. Launch includes organic features only; Growth and Premier also include the agreed paid catalogue activity.

Product Content and Creative Assets

Suppliers must provide accurate product information and authorised assets suitable for listings and promotion. This includes relevant specifications, compatibility details, product imagery, brand assets and supporting documentation for product claims. We prepare listings and promotional materials within the agreed scope.

The number of creative assets, revisions and approval responsibilities is confirmed before payment.

Additional photography, video production, extensive content development or work outside the agreed scope is quoted separately.

Advertising Permissions and Supplier Support

We need permission to use your product information, images and brand assets in the agreed marketing activity.

Disclose any restrictions affecting:

Product feeds and catalogue inclusion.
Google Shopping and Performance Max.
Meta catalogue advertising.
Brand names and keywords.
Creative assets and approval processes.
Landing pages and advertising destinations.

If restrictions prevent an effective promotional approach, we will not proceed.

Suppliers must also maintain reliable stock information, timely communication and appropriate warranty and technical support. Promotional activity depends on products remaining suitable and available to sell.

Opportunities as the Platform Develops

We are developing additional ways to connect customers with partner brands, including:

Homepage brand highlights.
Rotating priority positions in relevant catalogues.
Complementary product recommendations.
Cart and checkout promotions.
Brand and product video features.

These are planned enhancements, not current delivery commitments. Access depends on availability, package scope, product suitability and the agreed schedule. Recommendations remain subject to relevance, compatibility and stock availability. Premier’s placement access does not automatically include video production or other separately scoped creative work.

Reporting, Outcomes and Renewal

Before payment, we document the promotional inclusions, campaign schedule, placement arrangements, creative scope, support and reporting commitments.

We review activity at the intervals included in your package and use the findings to guide ongoing improvements.

We commit to agreed work and promotional activity, not guaranteed sales, rankings, exclusive placement or future audience growth.

The promotional term runs for 12 months from the agreed launch date. Renewal is reviewed and quoted separately. Ongoing product listings and supply arrangements follow the commercial agreement.