Retail Pricing & Promotional Guidelines

Clear Pricing and Sustainable Promotion

We work with brands that provide accurate pricing information, commercially viable wholesale terms and clear communication about promotions. These guidelines explain how we assess recommended retail prices, set our selling prices and coordinate promotional activity.

Partnership fees and wholesale pricing are separate. A paid package covers agreed onboarding and promotion; products must also meet our ongoing commercial requirements.

Recommended Retail Price and Market Pricing

Suppliers should provide a genuine, current recommended retail price (RRP) and clearly identify whether it includes GST.

RRP helps us understand the product’s intended market positioning. However, it is not necessarily the price customers currently pay.

We also consider:

Current selling prices across established retailers.
Your direct-to-consumer pricing.
Comparable product specifications and inclusions.
Stock availability and delivery costs.
Temporary promotions and recurring discounts.

We do not use inflated or historical RRPs to justify margin or create misleading savings claims.

Where RRP differs materially from current market pricing, please provide both figures and explain the difference.

How We Set Retail Prices

4X4OFFROAD independently determines its retail and advertised prices.

We consider market conditions, product value, supply costs and customer expectations. We may choose to follow a supplier’s recommended price where it is appropriate, but RRP remains a recommendation. Price matching may be considered where commercially viable. It is not an automatic commitment.

Our ability to sell sustainably must come from suitable wholesale terms, rather than an assumption that we can consistently charge more than comparable retailers.

Wholesale Margin Requirements

Our target product gross margin is 30–35%, with limited consideration down to an absolute minimum of 25%.

Margin is assessed against a realistic current market selling price, using amounts excluding GST. Compulsory freight, handling and other costs are also considered during the commercial review.

If the available selling price does not support a viable margin, we may request revised wholesale terms or decline the product.

Read Our Wholesale Pricing & Margin Requirements

Supplier Promotions and Price Changes

Please provide advance notice, where possible, of changes that could affect our listings or promotional activity, including:

Wholesale price changes.
Revised RRPs.
Supplier or direct-to-consumer promotions.
Temporary wholesale discounts.
Product bundles or changes to included accessories.
Product replacements or discontinued lines.
Rebates, credits or promotional funding.

Include the affected SKUs, effective dates, stock availability and any conditions.

This allows us to assess the impact on pricing, available stock and scheduled campaigns.

Promotional Participation and Funding

We decide whether and how to participate in retail promotions.

Supplier-funded discounts, rebates or credits must be agreed in writing before we rely on them. The arrangement should clearly identify:

Eligible products.
Promotional dates.
Funding or credit amounts.
Claim and settlement requirements.
Stock commitments.
Any applicable exclusions.

A partnership package does not automatically include customer discounts, unlimited creative work or additional campaign funding.

Package inclusions and any extra promotional work remain subject to the agreed scope.

Accurate Savings and Advertising Claims

Suppliers must provide accurate product information and evidence supporting proposed promotional claims.

This includes claims about:

RRP and price savings.
Product performance or capacity.
Compatibility and fitment.
Certifications and approvals.
Warranty coverage.
Included accessories or bundle value.

“Was” prices, RRP comparisons and advertised savings must have a genuine basis. We may decline or amend claims that cannot be supported.

Promotion dates, availability and exclusions must also be clear.

Minimum Advertised Pricing and Discount Restrictions

Disclose any proposed minimum advertised pricing (MAP), minimum resale price or discount restrictions during the application process.

We do not accept requirements that unlawfully restrict our independent retail pricing. We also do not ask suppliers to prevent other retailers from discounting.

Our margin requirements concern the viability of our own supply and retail arrangements. They do not require suppliers to enforce minimum prices across the market.

Advertising Permissions

Advertising permissions are assessed separately from retail pricing. Suppliers must disclose restrictions affecting product feeds, Google Shopping, Performance Max, Meta catalogue advertising, brand keywords, imagery and landing pages.

Growth and Premier include Google and Meta catalogue advertising within the agreed scope. Launch does not include paid advertising.

Where restrictions prevent an effective marketing approach, we will not proceed with the proposed partnership.

Read About Brand Partner Marketing & Promotion

Changes After Launch

If market pricing, supply costs, stock availability or advertising permissions change materially, we review the affected products and promotional plan. Depending on the circumstances and agreed terms, this may involve revised wholesale pricing, a different product selection or adjustments to listings and promotional activity.

Any changes to committed services or the partnership follow the agreement. Payment of a partnership fee does not override an ongoing commercial viability issue.