Brand Partner Onboarding Process

From Application to Launch

Our onboarding process confirms the right fit between your brand, our customers and the work required to sell and promote your products through 4x4offroad.au.

Before proceeding, we assess commercial viability, advertising permissions, supply arrangements and the scope of your chosen partnership.

Submitting an application does not commit you to payment. Products, terms and promotional inclusions must be reviewed and agreed before onboarding begins.

1. Review the Partnership Requirements

Before applying, please review:

Our target gross margin is 30–35%, with limited consideration down to an absolute minimum of 25%. Partnership fees are separate from wholesale pricing and product supply payments.

You can also compare Launch, Growth and Premier packages before selecting your preferred option.

2. Submit Your Brand Partnership Application

Complete the application on our partnership website. The form collects the information needed for an initial assessment without requiring your entire catalogue upfront.

You will be asked for:

Business, brand and contact details.
Relevant product categories and proposed sellable SKU count.
A representative product and its current market selling price.
Wholesale pricing and compulsory charges, in AUD excluding GST.
Proposed supply model, dispatch location and lead times.
Stock availability and update methods.
Available payment arrangements.
Existing demand and any support needed to build awareness.
Warranty, returns and technical support arrangements.
Advertising permissions and restrictions.
Your preferred partnership package, or a request for help choosing.

Please apply before emailing full catalogues or price lists. We will request additional material if your application progresses.

Start Your Brand Partnership Application

3. Commercial and Marketing Review

We assess the proposed range against our categories, customer needs and operating requirements.

Our review considers:

Product quality, suitability and differentiation.
Wholesale pricing against realistic market selling prices.
Margin after considering compulsory charges and operating requirements.
Existing demand or the investment needed to create demand.
Stock reliability, dispatch standards and fulfilment capability.
Warranty handling and technical support.
Whether advertising permissions allow an effective promotional approach.

Meeting the margin requirement alone does not guarantee approval. Products below our 25% absolute margin floor will not proceed, and advertising restrictions that prevent effective promotion may also prevent approval.

We may request further information or suggest a smaller initial range before deciding whether to proceed.

4. Confirm the Package and Commercial Agreement

If your application progresses, we agree the selected products and partnership scope in writing.

This includes:

Approved SKUs and any separately quoted additions.
Partnership fee, applicable GST and payment arrangements.
Product onboarding and content responsibilities.
Promotional placement types and rotation arrangements.
Email and organic social inclusions.
Creative requirements, revisions and approval processes.
Support arrangements and performance review frequency.
Launch requirements and the proposed schedule.

Growth and Premier include Google and Meta catalogue advertising. Launch does not include paid advertising.

For packages with paid advertising, we confirm the campaign scope, timing and media commitment. Products may be promoted through Winners, full-catalogue or brand-specific catalogue campaigns. A dedicated brand campaign is not automatically included.

5. Agree Supply, Stock and Fulfilment Responsibilities

Product supply arrangements are confirmed separately from the partnership package.

Depending on the brand and demand, we may agree to:

Purchase and hold stock.
Use supplier dropshipping.
Hold products on consignment.
Combine different models across the approved range.

We confirm who is responsible for stockholding, packing, shipping, tracking, returns, warranty support and associated costs.

Product payment terms may include upfront payment, approved account terms, end-of-month settlement or Capricorn, where available and agreed.

For consignment, we also agree stock ownership, reconciliation, settlement timing and the handling of unsold or returned stock.

These arrangements must be confirmed before launch. Selecting an option in the application does not mean it has been accepted.

6. Complete Product Onboarding

After the agreement is finalised and the agreed partnership fee is paid, we request the information needed to prepare your selected range.

This may include:

Product titles, SKUs and barcodes where applicable.
Descriptions, specifications and compatibility information.
Authorised product images and brand assets.
Wholesale pricing and current RRP information.
Stock feeds, portal access arrangements or update procedures.
Product dimensions, weights and shipping requirements.
Warranty documentation and relevant compliance information.

We prepare the approved listings, merchandising and promotional materials within the agreed scope.

SKU limits count individual sellable products and variations. Additional products, complex kits or substantial data preparation may require a separate quote.

Launch timing depends on complete product information, stock readiness, agreed approvals and campaign scheduling.

7. Launch Through 4X4OFFROAD

Once the range is ready, we publish the approved products through our online store and activate the agreed promotional schedule.

We manage listings, merchandising, checkout and customer support. Orders are fulfilled according to the agreed stocked, dropship or consignment arrangement.

Your 12-month promotional term begins on the agreed launch date. Different activities may start at different points within the agreed schedule; all placements and campaigns do not necessarily run simultaneously.

8. Review and Develop the Partnership

After launch, we review performance, availability and commercial viability at the intervals included in your package:

Launch: quarterly performance summary.
Growth: quarterly performance review.
Premier: monthly performance review.

Reviews help guide product selection, promotional activity and operational improvements. Suppliers must keep pricing, stock information and product details current.

Additional products, creative work or services are agreed separately. Renewal after the first 12 months is reviewed and quoted separately; the initial package does not provide lifetime promotion.