Brand Partner & Supplier Requirements

A Retail and Marketing Partnership

Approved brands sell through our online store at 4x4offroad.au. Our Brand Partner program combines selected product onboarding with 12 months of agreed promotion.

We assess the brand, products, commercial terms and ability to market the range before approving a partnership. Approval involves more than meeting a margin requirement.

You do not receive a vendor profile or seller dashboard. We manage product listings, merchandising, checkout and customer support. Stockholding, packing, shipping and supplier support responsibilities are agreed to suit the brand, product demand and supply arrangement.

Partnership Fees and Wholesale Terms

Our program offers three partnership packages:

Launch — $5,000
Growth — $10,000
Premier — $15,000

All amounts are AUD. Applicable GST is confirmed in your proposal.

The package fee covers the agreed onboarding and promotional scope. It is separate from product purchases, wholesale pricing and retail margin requirements. Launch includes store placements, buyer newsletter features and organic social features. Google and Meta catalogue advertising is included with Growth and Premier only, within the agreed campaign scope.

Paying a partnership fee does not guarantee product approval or replace the commercial requirements below.

Compare Brand Partnership Packages >>

What We Assess

We review each proposed partnership against:

Product suitability: category fit, quality, compatibility and differentiation within our range.
Demand: existing customer demand or the marketing required to build it.
Wholesale pricing: a target gross margin of 30–35%, assessed against realistic current market selling prices.
Operational reliability: stock information, fulfilment, warranty handling and technical support.
Content permissions: authorised use of product information, imagery and brand assets.
Advertising permissions: whether we can actively and effectively promote the range.

Our absolute margin floor is 25%, considered only in limited cases. Products below this level will not proceed. Meeting a margin threshold alone does not guarantee approval.

Read Our Wholesale Pricing & Margin Requirements

Advertising Permissions Are Part of Approval

We partner with brands we can actively market. Suppliers must disclose restrictions affecting:

Google Shopping and Performance Max.
Meta catalogue advertising across Facebook and Instagram.
Product feeds and catalogue inclusion.
Brand names, keywords and product imagery.
Advertising destinations and landing pages.
Creative approval processes.

We assess these restrictions against the proposed marketing approach. If restrictions prevent an effective campaign, we will not proceed.

Advertising permission is an eligibility requirement. It does not add paid advertising to the Launch package.

Flexible Supply and Fulfilment

We can work with different arrangements depending on the brand, product demand, availability and commercial viability:

Stocked wholesale: we purchase and hold agreed stock, with packing and shipping handled by 4X4OFFROAD.
Supplier dropshipping: orders are fulfilled by the supplier under agreed dispatch and service standards.
Consignment: stock is supplied under an agreed ownership, reconciliation and settlement arrangement.
Combined arrangements: different products use different fulfilment models, with changes agreed as demand develops.

Responsibilities for stock, freight, returns, warranty claims and technical support are confirmed before launch.

Payment Terms and Stock Updates

Product payment arrangements may include upfront payment, an approved account, end-of-month terms, consignment settlement or Capricorn, where available and agreed.

These are options for discussion, not automatically accepted terms. Product payment arrangements are separate from the partnership fee.

Stock availability updates may be provided through:

A live feed or API.
A scheduled file or spreadsheet.
A wholesale backend or supplier portal.
A trade website.
An agreed manual update process.

Please explain how frequently stock information changes and how we will receive updates. Do not include portal passwords in your application.

Information Required

Your application should include representative product pricing, relevant categories, proposed SKU count, dispatch location, lead times, payment options, warranty support and advertising permissions.

If your application progresses, we will request the agreed product data, specifications, fitment information, authorised imagery and relevant compliance documentation.

Apply for a Brand Partnership

Review our Wholesale Pricing & Margin Requirements and Brand Partner Onboarding Process, then complete the application.

Submitting an application does not commit you to payment. Products, supply terms and the partnership scope must be reviewed and agreed before onboarding.

Apply for a Brand Partnership >>

Please apply before emailing catalogues or full price lists. We request additional material as part of the review.